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Monday
Dec162013

Kool-aid for Canadian Entrepreneurs @thec100 48 hours in The Valley

Twice a year the c100 invites 20 of Canada’s most promising startups to the Silicon Valley for two days of mentorship, workshops, investor meetings, strategic partner visits and networking. We at Horizn were one of the lucky ones to be invited!

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Monday
Apr012013

Speaking on a panel for OMDC the panelists were tasked with discussing Generation C: The Connected Consumer

Our mission: The goal of this session is to see how connectivity with audiences is changing the way companies program or reshape content now. My response: From the perspective of a former ad agency creative director and current CEO of a social marketing technology company Horizn. With a firm belief, that technology enables brilliant creativity.

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Monday
Jan282013

Married co-founders and dinner with Brad Feld and his wife Amy Batchelor.

We are inspired by Brad Feld’s newest book, Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur, written with his wife Amy Batchelor. Brad and Amy are running a great contest Startup Life – Operation Win A Dinner With Us.

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Wednesday
Jul042012

Liking, Wanting, and Buying on Facebook

Since the launch of Facebook "likes" marketers have scrambled to associate a dollar value to the "like." How much is a Facebook "like" worth and how do you translate that to a customer purchase or a customer booking directly from Facebook? In a lot of cases the answer is not clear-cut. A recent Forrester report ran case studies on four prominent brands - Best Buy, BlackBerry, Walmart, and Coca-Cola - to determine how "likes" result in purchases, consideration, or recommendations.

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Tuesday
Jun052012

Driving Social Commerce With Facebook Login

It seems like every media site, online retailer, and startup has a "register or login with Facebook" button now. With Facebook Open Graph, Facebook-influenced commerce is beginning to happen everywhere. Adapting such tools as Facebook login, social plugins, and Open Graph actions provides great opportunities for businesses to pursue real Facebook-influenced commerce and show measurable business return on investment (ROI).

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